It Takes a City

The "it takes a city" campaign, launched by mayor eric adams, was a powerful opportunity to support one of nyc’s most essential childcare programs. 

I crafted social media content and eye-catching ooh digital assets with one clear goal: to emotionally connect with the heart of the initiative: the caregivers. these everyday heroes play a vital role in nurturing the city's youngest generation. 

To reach nyc’s diverse communities, the digital banners were translated into multiple languages including albanian, bengali, french, italian, chinese, and spanish, ensuring the message resonated across cultures.