Tajín Tailgate
The Tajín Tailgate project centered around designing an eye-catching point-of-purchase (POP) display to promote Tajín’s iconic Clásico seasoning alongside its Chamoy and Mild Hot Sauce. The display was rolled out in supermarkets across the United States, aiming to boost product visibility, create brand impact, and encourage impulse buys right at the shelf.
The concept was inspired by the excitement of football games, the joy of shared moments, and the nostalgic appeal of collectible trading cards. I brought this to life using bold brand colors, custom chili pepper patterns, and energetic visual details that echoed the spirit of the game. To drive the idea home, each Tajín product was presented as a 'star player' — with the Clásico seasoning, Chamoy, and Mild Hot Sauce each playing a key role in the lineup.
The collectible cards became the heart of the design. Three of them spotlighted each Tajín bottle — highlighting its name, signature color, and best use occasions — while three additional cards featured easy, delicious recipes using the seasoning and sauces. The goal wasn’t just to promote the products, but to inspire consumers to use them in fun, creative, and accessible ways.
