Atypicall-Non Toxic Community

Atypicall is the final project developed for my Master’s in Branding and Visual Communication at Istituto Europeo di Design (IED) in Madrid, Spain. It is a conceptual clothing brand designed as a response to the discomfort many individuals experience in social spaces where they feel they don’t fully belong. Rooted in the cultural context of Madrid, the project was developed entirely in Spanish to preserve its local and emotional relevance. The brand explores vulnerability as a form of strength, using symbolic design, poetic language, and community-driven experiences to foster genuine human connection. More than a fashion label, Atypicall positions itself as a platform for self-expression, emotional resonance, and collective reflection.