Disonante

Disonante is the brand created for Matadero madrid’s nave 10, a space dedicated to music and live events. 

The goal was to reactivate the venue through a strong visual identity and advertising for concerts and musical programming. 

The identity is built around three geometric shapes: the circle (unity, perfection, continuous flow), the square (structure, stability, construction), and the triangle (tension and resolution). by duplicating and combining these shapes, I developed a dynamic visual language where two forms are always linked, reflecting the experimental, rhythmic, and evolving nature of the space.

Client

Matadero-Madrid

DELIVERABLES

-Full brand identity system from scratch. 

-Logo design and visual language development.
 
-Graphic elements and patterns reflecting the music’s experimental nature.

 -Brand guidelines and manuals for consistent application.

 -Digital and print applications, including posters, social media assets, and event graphics.

Year

2025

Role

Creative Direction / Designer

New York, NY
United States

Do you like
What you see?

2025 ® VIVIAN CUESTAS

New York, NY
United States

Do you like
What you see?

2025 ® VIVIAN CUESTAS

New York, NY
United States

Do you like
What you see?

2025 ® VIVIAN CUESTAS