Songs

Songs is a platform that allows artists to monetize their music by selling royalties to fans, creating a new way for creators and audiences to connect financially and emotionally. 

 The challenge was that the platform’s previous branding made it difficult for users to understand how it worked, limiting engagement and adoption. 

I completely overhauled the brand to make it more approachable and appealing to a younger audience. Using a vivid colour palette, collage-style visuals, and a playful, energetic tone, the new identity clearly communicates the platform’s purpose while making it engaging across social media and digital touchpoints.