Tajín Twist: Launch Campaign

Tajín Twist was a limited-edition product launched exclusively in California, a sweeter take on the brand’s iconic flavor, designed to appeal to a younger audience between the ages of 13 and 25. The campaign focused on experiential marketing, with a branded truck touring key locations across the state, handing out free samples and creating buzz around the new product. I was responsible for designing all promotional visuals for the campaign, including OOHM banners, digital assets for social media, and website graphics. The creative direction needed to feel fresh, bold, and playful, capturing the energy of the product and connecting with a new generation of Tajín fans.