Tajín Twist was a limited-edition product launched exclusively in California — a sweeter take on the brand’s iconic flavor, designed to appeal to a younger audience between the ages of 13 and 25. The campaign focused on experiential marketing, with a branded truck touring key locations across the state, handing out free samples and creating buzz around the new product.
I was responsible for designing all promotional visuals for the campaign, including OOHM banners, digital assets for social media, and website graphics. The creative direction needed to feel fresh, bold, and playful — capturing the energy of the product and connecting with a new generation of Tajín fans.
Tajín Twist – Product Launch Campaign
The social media posts were designed to highlight the variety of foods that pair perfectly with Tajín Twist — from fruits and snacks to unexpected sweet combinations. The visuals featured vibrant purples and pinks, drawn directly from the product’s own color palette, reinforcing a bold and playful identity.
To keep the tone fresh and youthful, we incorporated 3D elements and dynamic compositions, always placing the bottle front and center. This approach ensured that the product remained the hero of every post, while visually engaging a younger, fun-seeking audience.
Social Media Content
Snapchat Filters
As part of the digital strategy, we developed interactive Snapchat filters that transformed users’ faces into playful versions of foods that pair perfectly with Tajín Twist — like watermelon, mango, or gummy candies. These filters were designed to be fun, surprising, and instantly shareable, reinforcing the product’s sweet and youthful identity.
To boost visibility, we promoted the filters through branded newsletters, using them as an engaging entry point to connect with our audience and spark organic interaction with the campaign.